How EOS Became One of the Most Popular Brands

Seven years ago, the lip balm industry changed drastically with the growing popularity of the EOS lip balm products. The round and colorful design of the lip balm was a stark contrast to the traditional, more clinically designed lip care products of the past. As discussed in the article ‘The Untold Story of How Lip Balm Upstart EOS Outdid Chapstick,‘ on the Fast Company website, the product line grew to be one of the top lip care products seemingly over night.

The reason for this sudden appearance of the product seems to be the companies lack of build up information. The small start up said that they wanted to focus on creating the product and getting as much out there as possible. Another strategy that went towards the popularity of the EOS lip balm is the fact that they don’t look the same as previous lip care products. The shape and general look of previous products have not changed all that much in the past years, and it shows when looking at the lip balm category. But the product brings a new look and color to the lip balm industry.

The small start up then had to find out a way to make this new design less of a fad, and more of something that would be able to stick around. They finally ended up deciding to make a product that would appeal to all five senses. Touch, smell, taste, color and sound were all thought of in designing the product. The creators landed their first sale with a female buyer at a Walgreens, and this lead to sales at other big name stores such as eBay and Ulta(