Although most individuals are familiar with the Beneful brand of dog food, they do not realize where the name originated. The literal translation of the word Beneful Definition is full of goodness. This term was apropos for a food so high in nutrition. Nestle Purina Petcare is the manufacturer of the dog food, and it is unique in appearance. Beneful looks a lot like stew, and contains beef.
Consumers first saw Beneful on the shelves in 2001. By the year 2012, it ranked as fourth in the popularity of dog foods, and has reached an annual revenue of $1.5 billion. Upon release of the Beneful dog food, an advertising campaign for $34 million was launched. This campaign contributed to an increase in revenue to $300 million by 2006. The company additional decided to increase their production of wet food, and upgraded their St. Joseph. Missouri facilities during the very same year.
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