Omar Boraie Builds a Stronger Alliance

The New Jersey state Senate recently gave recognition to Omar Boraie for all the wonderful work he has done in turning around the city of New Brunswick. They rightfully called him the father of our city. They did this because he spent four decades taking the city of New Brunswick from the hole it was an and turning it into the city of gold that it is today.

Omar Boraie gained inspiration by visiting the continent of Europe. He wanted to know what made these great cities so influential around the world. While traveling Europe, he discovered four things. The first thing that made a city great was a strong family community. The second thing that made the city great was a thriving job market. The third thing that made a city great was a united coalition of influencers. The four things that made the city great was a strong middle-class.

Omar Boraie believed that he could make New Brunswick just as great as one of the cities. He helped New Brunswick become more family oriented by working with churches and outreaches. He offered them money if they organized events that would bring the community together and make a stronger family atmosphere.

Omar Boraie also made a thriving job market by convincing local businesses to stay in the area and bringing new businesses in. He convinced businesses to stay in the area by getting Johnson & Johnson to open up more factories. He brought new businesses into the area by building commercial real estate and offering it for three-fourths price of surrounding cities. For more details visit Crunchbase.

Omar Boraie unified the City Council, the state Senate, the mayor, and the nonprofit leaders underneath a single vision. The vision was to make New Brunswick the most wonderful place it could be.

This coalition was the primary reason that New Brunswick turned around. Without the help of law makers and power brokers, Omar never would have been able to get New Brunswick back on its feet. This coalition was essential and Omar knew it. Check out to see more.

Omar Boraie also brought back a strong middle-class. He did this with a very simple method. He knew that young professionals were trying to secure their own office space so they could practice their profession. However, costs were often prohibitive. Omar Boraie used this to his advantage by building upper tier real estate and leasing it how for a lower tier price.


How LimeCrime Overcame Wholesale Obstacles in China

When LimeCrime was seeking to sell its products in China, they had to adapt to the issues created by the rules and regulations of the expansion. The expansion was not a possibility using methods traditionally found in plans for this action. As a result, they decided to be creative and formulate an expansion method which involved finding others to promote their makeup and and partnering with another company.

One of the issues they had to work around was a regulation requiring cosmetics which are sold wholesale to be tested on animals. LimeCrime is a vegan organization which refuses to perform animal testing. If they wanted to avoid this regulation, all of their product would have to have been shipped to China directly from the US. This would have created excessively high duties, taxes, and a translator in order to respond to inquiries in another language.

In addition, LimeCrime discovered that their products were being counterfeit and sold in the Chinese marketplace. With over a million fake items sold, this was a significant problem for the company.

Lime Crime solved these dilemmas by working with others. They found an e-commerce company which was expanding into other segments in the beauty genre and partnered with them to sell their products. This allowed both Lime Crime and Revolve to work together and serve similar customers with their compatible perspectives. based e-commerce fashion platform expanding into the beauty segment.

Through this partnership, Revolve became the only distributor of the legitimate products in China. Current customers and supporters were able to access their website two hours before the official release, which caused the word to spread to others. The companies also found well-known individuals who were passionate about the makeup line and fit well with the company’s mission.

While the process of distributing their product in China featured some bumps in the road and logistical difficulties, Lime Crime was successful due to creative thinking and an exclusive partnership. While it wasn’t an easy or overnight process, the company shows that there are very few problems which can’t be overcome. When working to solve your organization’s dilemmas, know your competition, your prospective allies, and keep your eyes on the prize, which is the overall goal.