The international entertainment and music industry had more than $17 billion in revenues for 2016. The industry is highly competitive and slackers cannot make it in such a cutthroat industry. Even though most leadership positions are dominated by men, determined women such Desiree Perez have proven themselves capable of handling their own. Desiree Perez is a Roc Nation executive who has done everything in the music industry from producing, talent management and entrepreneurship. She is part of a small circle of individuals who wield huge influence in the industry. She has been a critical player in Jay-Z’s expansion of his business interests in the music industry in the last 22 years. Roc Nation consists of numerous corporate entities each handling its own opportunity niche. The company has interests in all aspects of the music industry from music production and talent development to concert tour management. In all these ventures, Desiree Perez is part of it, optimizing profits and ensuring the talent in her care is developed to its maximum potential and her Facebook.
Desiree Perez has played a crucial role in Jay-Z’s evolution from rapper to business magnate. Insiders describe her as Jay-Z’s secret weapon in making important business decisions and during high-pressure and high-level business negotiations. Des and her husband Juan are part of the Hova Circle of Influence, a collective of investors and influencers in the industry and more information click here.
Desiree has played a critical role in most of Roc Nation’s successful ventures. She helped negotiate a $25 million endorsement from Samsung for Rihanna’s Anti tour. She has been a key influencer in Rihanna’s inner circle. Desiree was also a key player in Rock Nation’s $150 million deal with entertainment giant Live Nation. Additionally, Jay-Z has put her in charge of Roc Nation’s negotiations with Universal Music. Perez has helped Roc Nation acquire stars such as J. Cole, Meek Mill, Big Sean, Rihanna and Shakira and resume her.