Attention Deficit Disorder is often seen as a negative condition, in lighter and diluted forms, it is actually a constructive and incredibly powerful trait. The ability to focus on more than one subject at a time, and creatively grow each project involved therein- is actually a sign of high-level creativity coupled with extreme ambition. Introducing Lori Senecal, a vibrant leader consistently heralded by industry members as a force of leadership and constant changemaker in the world of advertising. Currently, Senecal is the global CEO of CP and B, also known as Crispin Porter and Bogusky, a cutting-edge advertising agency. More details can be found on Business profile.
On the cusp of total global marketing domination, Crispin Porter and Bogusky has spread and colonized international fronts with offices in London, São Paulo, Gothenburg, Copenhagen, Stockholm, Hong Kong and Beijing. Domestic locations include Los Angelos, Boulder, and Miami. The talent of Senecal lies with the creation and implementation of advanced marketing strategy, specifically in technology solutions to meet needs of prospective clients looking to automate advertising channels.
Before the global domineering that arrived with CP & B, Senecal worked at KBS (Kirshenbaum Bond Senecal). As the youngest of four children, Senecal grew up in Montreal (fluent in French) and attended McGill University. The results of Senecal’s efforts have had their effect….several ad campaigns that Senecal has run successfully include these clients (who may sound familiar to consumers)- Coca-Cola, Victorias Secret, HomeGoods, and Xbox.
In a recent article Lori Senecal recounts what factors helped on the road to advertising success. Coaching on gymnastics teams gave her the team leadership qualities and inspired her to motivate and help others. On the topic of career earnings and financial success, Senecal remains humble. Senecal attributes money making as an activity that is only profitable while others are simultaneously earning and has enabled this to happen frequently upon examination of career achievements. Visit LinkedIn for more info.
When it comes to emotional and personal topics such as the strength of mind, Senecal shares how mental strength was such a pivotal tool for her. Senecal emphasizes the strength of positive thinking, reminding readers that individuals are responsible for happiness and mental control of pulling the brain out of a negative thought slide.