EOs Lip Balm is a brand that has revolutionized the way women try to moisture their lips. With a beautiful design and a great set of ingredients, there is no doubt this product was going to sell. The creators (https://evolutionofsmooth.ca/) knew that something in the chapstick department needed an upgrade in terms of something new to hit the market. It wasn’t that easy to get up there and become a popular product, especially because many have been so used to be loyal to the one chapstick brand that they would always use. EOS Lip Balm needed to find a way to get their products on the shelves of Target and Walmart.
They decided to hire a sales executive to help guide them on the process to getting in stores. They used that knowledge to build upon their growth in this industry for setting themselves apart. They got on shelves but they knew they would succeed because of their approach. Most chapstick brands made it a goal to go as cheap of a price as possible, meaning that was their only selling point; the fact that they were cheap. They used that to help build their brand; the lip balm with bomb ingredients at a low cost price.
They wanted to create buzz around the product despite already reaching out into stores like Well and Amazon, and this is why that they strive to get onto the world of social media. They took to the world of influencer marketing to get the word out, and the next thing you know famous celebrities were using it in their makeup bags. The brands were all constantly growing and they found that EOS was reaching out to younger people. The female millennials were loving the idea behind the lip balm. Today, the brand is growing and making more progress, and they hope to dive deeper into the future of the brand by going beyond lip balms.