Madeleine Brand Presents Andy Wirth in How the Drought Will Affect Ski Resorts

California cut back on its water usage by 27 percent last month compared to two years ago and now El Nino is on everyone’s mind with storms on the way which has everyone looking forward to winter according to Madeleine Brand from “Press Play with Madeleine Brand” on KCRW radio. Learn more about Andy Wirth:

I recently came across this interview from the “Press Play with Madeleine Brand” program and I had to dig deeper when I heard about the concern of drought and how it is impacting our ski resorts.

Recently ski resorts in California have suffered the driest winters in recorded history which resulted in many resorts ending the ski season early.

Madeleine Brand interviewed Andy Wirth, CEO of Squaw Valley Ski Holdings in Olympic Valley, CA, near Lake Tahoe to find out how this affected his ski resorts. Andy Wirth answered the big question: “how will the drought affect the ski resorts?”

Andrew Wirth is the CEO of Alpine Meadows of Tahoe Inc and has served as the CEO of Squaw Valley Ski Corporation since August, 2010. He obtained his Bachelor of Science degree from Colorado State University and has also attended the University of Edinburgh in Scotland.

Accredited to be an all around good guy, Andy has a great passion for nature and the great outdoors and has helped develop grand ideas to help Alpine Meadows and Squaw Valley.

Andy Wirth has previously fought wild land fire down in northern mexico and used to be a ranger. So it is not far stretch to say that Andy has vast knowledge pertaining to the current climate conditions and how they are affecting the ski resorts.  Read more: How Will the Drought Affect California Ski Resorts?

With the question hanging in the air as to will the resorts be resilient in the face of drought Andy Wirth has assured us that their ski resorts will survive this drought and many more for years to come if it comes to that.

Andy Wirth informs us that this past winter was a tough one and the drought resulted in just over 20 percent fewer skiers than previous years. Wirth goes on to say “The capital structure is solid, we remained profitable. We are not as profitable as we could have been even in an average snow year but we can very much survive.”

Andy Wirth states that skiers will still be able to experience plenty of fun no matter what the weather brings. Skiers will still have enough snow whether they have authentic snow or, as they have been looking more into, the artificially made snow.

Madeleine posed the question if this continues for years to come that some ski resorts will see no more snow and have to build new business models.

Andy Wirth responds that they are looking to build their summer business more between meetings, weddings, etc and he assures that they are very busy.

1 thought on “Madeleine Brand Presents Andy Wirth in How the Drought Will Affect Ski Resorts”

  1. Andy explains that they are great business men and are diligently managing their resources and keeping up to date with everything going on to adjust accordingly. It is going to be a good ski season still. And all the did what to have the essay service shut down for a long time.

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